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About us
Established in 2018, Creekhouse is dedicated to sports marketing with a focus on golf. We prioritize building strong partnerships and acting as the extended arm for companies seeking to elevate their presence within the golf community, while also fostering connections with players to enhance brand visibility and success. With our experienced team and extensive network, we are committed to exploring new opportunities, driving innovation and growth in the golf marketing arena.
Who we are
Pelle Krüger
CEO & Managing Partner
Pelle co-founded Creekhouse after spending more than 25 years in sales and service management positions globally in the financial services industry. This has given him the luxury to build a great network of likeminded friends and business relationships. Pelle is a sports buff in general and golf nerd in particular and throughout his professional careers he has attributed success to curiosity, determination, perseverance and team work.
Pelle co-founded Creekhouse after spending more than 25 years in sales and service management positions globally in the financial services industry. This has given him the luxury to build a great network of likeminded friends and business relationships. Pelle is a sports buff in general and golf nerd in particular and throughout his professional careers he has attributed success to curiosity, determination, perseverance and team work.
Otto Carlsson
COO
Otto adds valuable experience from the industry to the Creekhouse team in the daily efforts to excel in our support and management of our players. Aside from having worked with a number of European Tour and Ladies European Tour events, Otto has experience from working with various industry brands such as Callaway. Otto has a degree in Sports Management and has played both individual- and team sports on high level.
Otto adds valuable experience from the industry to the Creekhouse team in the daily efforts to excel in our support and management of our players. Aside from having worked with a number of European Tour and Ladies European Tour events, Otto has experience from working with various industry brands such as Callaway. Otto has a degree in Sports Management and has played both individual- and team sports on high level.
Emma Svensson
Marketing Manager
Meet Emma, armed with a bachelor's degree in Marketing and a background in collegiate and professional golf, Emma brings a winning combination of marketing and golf expertise. After her golf career, Emma traded birdies for brands. She began by leading projects at a top communication agency and then moved on to steering marketing strategies at a global finance company. Now, Emma is all set to work her magic at Creekhouse.
Meet Emma, armed with a bachelor's degree in Marketing and a background in collegiate and professional golf, Emma brings a winning combination of marketing and golf expertise. After her golf career, Emma traded birdies for brands. She began by leading projects at a top communication agency and then moved on to steering marketing strategies at a global finance company. Now, Emma is all set to work her magic at Creekhouse.
Edward Ihre
Business Development Director
Edward is our latest team member joining us to further develop our business and scope. He comes with great and different experience having had various senior positions within the online gaming industry for the past +20 years. Despite coming from a different industry, Eddie shares our passion for sports and golf in particular having done internship at IMG (golf department) in London in the nineties (!) but also having worked with TV sports rights and sports content distribution in various forms.
Edward is our latest team member joining us to further develop our business and scope. He comes with great and different experience having had various senior positions within the online gaming industry for the past +20 years. Despite coming from a different industry, Eddie shares our passion for sports and golf in particular having done internship at IMG (golf department) in London in the nineties (!) but also having worked with TV sports rights and sports content distribution in various forms.
Jan Bengtsson
Partner
Jan, founder and owner of Creekhouse. Apart from Creekhouse he is the owner of Kristianstad Golfclub and Destination as well as the founder of the investment company Ekstranda. Jan lives in Stockholm with his wife and four children and is, just as the rest of us, a sports buff.
Jan, founder and owner of Creekhouse. Apart from Creekhouse he is the owner of Kristianstad Golfclub and Destination as well as the founder of the investment company Ekstranda. Jan lives in Stockholm with his wife and four children and is, just as the rest of us, a sports buff.
Carl- Henrik Dahlqvist
Partner
Carl-Henrik, partner of Creekhouse and an entrepreneur who has extensive experience from the finance industry as well as a huge interest in golf and padel. He is a co-owner of Kristianstad Golfclub & Destination and a co-founder of Skåneflyg. Carl-Henrik lives in Åhus with his wife and daughter.
Carl-Henrik, partner of Creekhouse and an entrepreneur who has extensive experience from the finance industry as well as a huge interest in golf and padel. He is a co-owner of Kristianstad Golfclub & Destination and a co-founder of Skåneflyg. Carl-Henrik lives in Åhus with his wife and daughter.
Sebastian Stehlin
Partner
Sebastian, our newest partner, is an entrepreneur and founder of a Swedish property development and real estate company since 15 years back. With a background as a professional ice hockey player, Sebastian knows what it takes to create a successful team with a winning spirit and his experience and problem-solving attitude is always well appreciated amongst colleagues, clients as well as business partners.
Sebastian is also known from holding a very unique record, with the shortest drive ever from first tee at Kristianstads GK ”Östra”, measuring less than one meter and was achieved during Creekhouse Ladies Open PRO AM 2021
Sebastian, our newest partner, is an entrepreneur and founder of a Swedish property development and real estate company since 15 years back. With a background as a professional ice hockey player, Sebastian knows what it takes to create a successful team with a winning spirit and his experience and problem-solving attitude is always well appreciated amongst colleagues, clients as well as business partners.
Sebastian is also known from holding a very unique record, with the shortest drive ever from first tee at Kristianstads GK ”Östra”, measuring less than one meter and was achieved during Creekhouse Ladies Open PRO AM 2021
Niklas Edbjörk
Partner
Niklas is one of the partners in Creekhouse Management since 2018. He has a huge interest in sports and golf in particular. Besides Creekhouse Management he is running restaurants, a night club and also a paddle center in the North of Sweden. Fun fact is that Niklas is also a fire fighter!
Niklas is one of the partners in Creekhouse Management since 2018. He has a huge interest in sports and golf in particular. Besides Creekhouse Management he is running restaurants, a night club and also a paddle center in the North of Sweden. Fun fact is that Niklas is also a fire fighter!
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